Tailored Latino Recruitment

Survey results show that the recruitment of Latino subjects requires specialized tactics.

Appliedclinicaltrialsonline.com: Publish Date: May 1, 2012 By:  Carmen R. GonzalezWhen it comes to attracting Latino subjects into clinical studies, there are unique requirements that differentiate this population from other audiences to warrant a tailored approach. Recently, Healthcare Communications Group undertook a survey of actively participating subjects of Latino heritage which identified those salient traits and confirmed the findings from prior recruitment engagements. In this article the survey reveals a distinctive portrait of Latinos which may guide sponsors and sites in their recruitment efforts. These findings are supplemented by case study experiences and independent third party research. 

Latino subject recruitment is beset by several challenges that can thwart typical enrollment plans.^{1, 2} For example, there is widespread skepticism regarding the medical establishment, language or literacy barriers, and lack of health insurance to access medical care. These pitfalls are often complicated by political considerations (e.g., immigration policies and public reactions that can engender fear in Latino communities). With such impediments as a backdrop to patient recruitment, it is imperative that population research of Latinos be leveraged to overcome them. A survey was designed to gain a reliable profile of US Latino study subjects. Read more